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The Power Of Simplicity

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Jack Trout, Who Knows A Thing Or Two About How To Grow And Market A Business, Is In Your Corner And Restless To Help. This Star Consultant And Champion Of Common Sense Has Written The Book That Shows Managers How To Cope With Complexities By Focusing On Essentials. Take A Deep Breath. You're About To Breathe Your First Truly Fresh Air In Years.fight Complexity. People Resist Simplicity Because They Fear It. A Simple Idea Makes Us Feel Naked, Especially When We're Surrounded By Peers Who Rely On Complexity To Mask Their Ignorance And Hedge Their Bets. Trout And Coauthor Steve Rivkin Present Guidelines For Thinking In Straightforward Terms And Cutting Through Ridiculous Jargon. -Yes, When Asked To Dimensionalize A Management Initiative, You And Your Team Can Respond By Agreeing To Make A Plan.embrace Simplicity. Chaos Theory Is For Physics. In Management, Despite Complex Enterprises And Even More Complex Market Conditions, Certain Laws Of Gravity Still Apply. Competitors Are Nothing More Than Archrivals; Strategy Is A Process Of Differentiation, And Marketing Means Turning Simple Ideas Into Strategy. Such Concepts Aren't Too Basic For Herb Kelleher Of Southwest Airlines, Jack Welch Of General Electric, And Andy Grove Of Intel, To Name A Few Successful Ceos Who Share Their Insights And War Stories In These Pages. Explore These Ideas In Depth With Trout, Who Provides Techniques For Action, And You Will Profit From Them.