Kotler On Marketing
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The Book Provides Deep Insight On Marketing. The Book Covers Several Important Topics On Marketing Including Hypercompetition, Globalization, And Marketing Strategies On The Internet. The Book Will Enable The Readers To Discover The Latest Happenings Read More
The Book Provides Deep Insight On Marketing. The Book Covers Several Important Topics On Marketing Including Hypercompetition, Globalization, And Marketing Strategies On The Internet. The Book Will Enable The Readers To Discover The Latest Happenings On The Relatively New Fields Such As Database Marketing, Relationship Marketing, High-tech Marketing, And Global Marketing. The Book Is Packed With Invaluable Advice From The Author, Which Has Guided Several Corporate Giants Including At&t, General Electric, Ibm, Michelin, Merck, Dupont, And Bank Of America. The Book Also Provides Information On How To Select The Right Market Segments Or How To Compete Against Lower-price Competitors. This Is One Of The Best Known Books On Marketing Which Has Been Translated In 20 Different Languages.kotler On Marketingprovides A Wealth Of Cutting-edge Strategies And Tactics That Can Be Applied Immediately To Reduce The Enormous Cost Of Customer Acquisition. This Book Will Make For An Ideal Read For Students And Professionals Of Marketing.
| Binding | Paperback |
| Pages | |
| Language | English |
| ISBN | 9.78E+12 |
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